If you’re just starting out or you’re looking to increase your online presence then banner advertising is right for you. Online banner advertising allows you to generate traffic directly to your website, whilst also increasing your SEO’s. It also offers the best feedback for advertisers with monthly reports allowing you to monitor both impressions and clicks for each individual campaign.
Banner advertising also offers great value for money with prices starting from just £10 based on the number of impressions (the number of times that your advert is shown to a user). For larger campaigns we can offer discounts off card rates as well as spreading impressions over a set time frame, typically any campaign over 20,000 impressions.
| Banner Advertising Options | Prices |
|---|---|
|
Leading Banner ( 468 x 60 ) |
£10 ( per thousand impressions ) |
|
Button ( 300 x 300 ) |
£10 ( per thousand impressions ) |
|
Skyscraper ( 120 x 600 ) |
£10 ( per thousand impressions ) |
If you take a look at the statistics for unity-productions.co.uk you can see we have gradually increased our audience over the last year and in particular during the winter months. We are confident that we will continue to grow over the coming year with the launch of our new site and the addition of new contributors.
| Month | Unique Visitors | Page Impressions |
|---|---|---|
| July 2010 | 838 | 12,063 |
| August 2010 | 726 | 9,480 |
| September 2010 | 950 | 17,754 |
| October 2010 | 1,003 | 20,316 |
| November 2010 | 2,421 | 18,488 |
| December 2010 | 811 | 11,790 |
| January 2011 | 720 | 14,966 |
| February 2011 | 1,007 | 19,763 |
| March 2011 | 1,765 | 43,267 |
| April 2011 | 1,266 | 55,187 |
| May 2011 | 1,157 | 32,263 |
| June 2011 | 1,049 | 25,956 |
| Monthly Average | 1,143 | 23,411 |
If you are thinking about an online banner advertising campaign then have a think abou the following things that will help you make the most of any money you spend.
Grab the Attention of the User: Banners that use animation and bright colours are proven to be more effective although you have to be careful as some users can be put off by ads that are too ‘in your face’.
Variety: Why not try a variety of different banners including different sizes and colours all with the same overall message. Then track what works best and concentrate on the most successful.
Be Honest: Try not to deceive people into clicking your ad users will get the impression you cannot be trusted. The only useful visitors to your site are those which are genuine. The others are just slowing you down.
Be Specific: The most successful campaigns are those which promote a specific product or service. Instead of just promoting your brand name advertise a particular offer and take the user directly to a page about that offer.
Keep the file size down: It is recommended to keep all banner images below 15KB in order to make sure they load quickly.
If you would like to discuss or book a banner advertising campaign the please contact rob@unity-concepts.co.uk
